Davido, a Nigerian Afrobeats artist, has raised over N140 million by asking friends and colleagues who have assisted him in the past to send him money before his 29th birthday.
“If you know I’ve given you a hit song… send me money… una know una selves o,” the singer wrote in an Instagram post.
The multi-award-winning artist also used his Instagram story to reach out to some of his colleagues, selecting a few names and requesting N1 million from each of them.
“We rise by lifting others abi? Me I don dey rise dey lifting others for the past 100 years. So I want to know who my friends are. All of my friends one one million Naira. They said we are 30BG. If you don’t send your own. You out of here. You are gone (sic),” he said.
Femi Otedola, Obi Cubana, Cubana Chiefpriest, E-Money, Honourable Akin Alabi, Peruzzi, and others are among the celebrities who have allegedly sent money to the singer’s account.
The news has sparked controversy on social media, with some praising the singer for his ability to influence the careers of other entertainers. Others, on the other hand, have condemned the act, branding it a disgusting form of “online begging” that could start a dangerous trend.
Soon after Davido’s bank account began to grow, other celebrities started posting their own bank account details and asking for donations from fans, friends, and colleagues in the hopes of nearly replicating what Davido had started. Rapper Ruggedman, reality TV star Mercy Eke, actress Destiny Etiko, and comedian Nasboi are among the celebrities.
The now-viral posts on Davido’s Instagram account, however, look to be a publicity stunt or media campaign for Wema Bank, a tier 2 Nigerian bank.